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Wednesday, December 5, 2012

Edge-of-Your-Seat Faith Film 'The Potential Inside' Debuts Jan. 15

THE POTENTIAL INSIDE
Exciting, Uplifting Faith Film Enters World of Pro Bike Racing;
Entertains While Encouraging Viewers to Find Their Potential
EchoLight.com/thepotentialinside

DALLAS – Dec. 5, 2012 – Get ready for a wild ride with THE POTENTIAL INSIDE, an exhilarating faith film set in the hyper-competitive world of professional mountain bike racing. From director Scotty Curlee, a former competitive bike racer himself, comes a story of conquering life’s toughest courses with faith in God that unleashes our true “max potential.” THE POTENTIAL INSIDE launches DVD sales nationwide Jan. 15, 2013.

“God created each of us for a purpose, and he wants us to live our life and live it more abundantly,” said Curlee, who also wrote and stars in the film. “THE POTENTIAL INSIDE is about discovering that your true life’s potential comes through Christ and service to others.”

An Official Selection of Italy’s International Festival of Cinema and Religion and the Transforming Stories International Film Festival in South Africa, THE POTENTIAL INSIDE takes audiences on a physical and emotional thrill ride. It features edge-of-your-seat racing scenes alongside the touching story of a man whose “win at all costs” attitude costs him more than he bargained for.

In THE POTENTIAL INSIDE pro cycling champion Chris Carmik (Curlee) won’t settle for anything but being the best, even when chasing personal glory means neglecting his duties as husband and father. Then, an unexpected tragedy takes the life of his young daughter and changes Chris’ life in an instant. After years of climbing rugged trails, he hits rock bottom. Now, estranged from his grieving wife and consumed with guilt, Chris struggles beneath the weight of his selfish past. But when he surrenders everything to Christ and begins living for others, Chris finds peace where once there was only pain—and resolves to rebuild his life and serve his family as God intended.

THE POTENTIAL INSIDE marks Curlee’s filmmaking debut. Born and raised in Korea to a Korean mom and an American dad, Curlee came to the United States to pursue his passion for competitive bike racing. Eventually finding success in the pharmaceutical industry, Curlee wanted to do more.

“I wanted to have a life work that could have an impact on people on a global platform,” he said, and filmmaking was it, combining his passion for bike racing and his desire to make a difference.

Also starring Michael Cuddire, Ransford Doherty and Kera O’Bryon, THE POTENTIAL INSIDE features an appearance by renowned cycling champion Jeremiah Bishop. From Red Cloud Productions, THE POTENTIAL INSIDE is distributed by EchoLight Studios.

"This movie encourages men to be who God made them to be . . . a dad, a husband, a friend," said Christopher Morrow, EchoLight’s chief global strategist. "Scotty Curlee has made a film that hits home for us guys on so many levels and is wonderfully inspirational for the whole family."

THE POTENTIAL INSIDE launches DVD sales Jan. 15, 2013, through major online and retail outlets nationwide.

For information about the film, visit: EchoLight.com/thepotentialinside

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