Thursday, December 19, 2013
STOWTOWN RECORDS LAUNCHES ‘DRIVE TO RETAIL CAMPAIGN’
As an expression of appreciation to their retail partners, neither StowTown Records nor Doug Anderson Music will have this project available direct from their webstore for the first 2 weeks of the release. Instead, they will be encouraging fans to visit their local Christian stores to purchase.
The Munce Group will begin the promotion with e-blasts and blog posts written by Anderson in their online magazine, MTL (mtlmagazine.com) starting December 30th, as well as banner ads on their websites. Anderson will also be performing Monday evening, January 20th the Munce’s CPE Event in Hershey, PA, the evening before the project releases.
The promotion will also be a featured topic on social media with Doug’s rabid fan base, which includes fans of his solo work, as well as fans of Ernie Haase & Signature Sound, of which Doug is a member – which includes over 100,000 Facebook fans. Both Provident Distribution and MTL will feature on their social media as well.
“Thank you StowTown Records and The Munce Group for uniting in an exclusive window of retail promotion for independent retail,” says Randy Davis, Vice President of
Sales & Marketing for Provident Distribution. “We continue to seek unique opportunities support Christian retail in local communities.”
About Doug Anderson
As an original founding member of the award-winning group, Ernie Haase & Signature Sound, Doug is happy to be singing night after night with a group that tours constantly, and is in high demand. But now Doug, with the blessing of his good friend Ernie Haase, has taken on new duties as a featured solo artist.
His first solo release, “Dreamin’ Wide Awake” (2011), earned Anderson the Gospel Music Association’s Dove Award for “Country Album of The Year” as well as a nomination for “Male Vocalist of The Year.” In 2012, he was named “Male Vocalist of the Year” at the Absolutely Gospel Awards.
About StowTown Records
Founded in 2011, StowTown Records reflects the musical vision of Ernie Haase and Wayne Haun, and is the creative home for Ernie Haase & Signature Sound, The Perrys, Doug Anderson, Devin McGlamery, The Collingsworth Family, Beyond the Ashes, The Browns, and selected classic music from The Cathedrals, their legendary bass singer, George Younce, and The Cathedral Family Reunion.
Distributed worldwide through Provident Distribution & Sony Distribution, this independent label has quickly garnered industry attention with multiple GMA/Dove Awards and chart-topping releases from their highly-respected artist roster. For more
information on StowTown Records, visit www.StowTownRecords.com.