On Valentine's Weekend, OLD FASHIONED, a New Indie Faith Film,
Opens Opposite FIFTY SHADES OF GREY, Trailer/Key Art Debuts Today
|BURBANK, Calif. – – This Valentine’s 2015, romance-minded moviegoers can choose between the girl-meets-bondage story of FIFTY SHADES OF GREY, in which a couple explores their dark desires, or its polar opposite, OLD FASHIONED, about two broken people coming out of the dark into real love. OLD FASHIONED launched its trailer and debuted its key promotional artwork today.|
“The timing of it all definitely provides a stark contrast—and that’s the point,” OLD FASHIONEDwriter/director/star Rik Swartzwelder said. “The conversation should be pushed. Not all fantasy is harmless and not all paths lead to true and lasting love. We have two movies here, both about people with troubled pasts . . . but both taking very different approaches to getting romance right.”
The romantic-drama, OLD FASHIONED centers on Clay Walsh (Swartzwelder), a former frat boy who gives up his carousing ways and now runs an antique shop in a small Midwestern college town. There, he has become notorious for his lofty and outdated theories on love and romance. When Amber Hewson (Elizabeth Ann Roberts), a free-spirited young woman with a restless soul, drifts into the area and rents the apartment above his shop, she finds herself surprisingly drawn to his noble ideas, which are new and intriguing to her. And Clay, though he tries to fight and deny it, simply cannot resist being attracted to her spontaneous and passionate embrace of life. Ultimately, Clay must step out from behind his relational theories, and Amber must overcome her own fears and deep wounds, as the two of them, together, attempt the impossible: an “old-fashioned” courtship in contemporary America.
“The wheels of OLD FASHIONED were in motion long before the FIFTY SHADES book got to Hollywood,” Swartzwelder said. “We didn’t create our film in response to any other specific book or film, at all . . . but the decision to hold-off on our release so it could open alongside FIFTY SHADES? Yes, that was indeed deliberate.”
“We thought it was a unique opportunity to set up a film as antidote,” he continued. “Think of a young woman you care about . . . which love story would you wish for her?”
News of OLD FASHIONED facing off with FIFTY SHADES drew international attention in leading media outlets.
In addition to Roberts (Criminal Minds, Southland, CSI) and Swartzwelder (THE LEAST OF THESE, WAR PRAYER), OLD FASHIONED features Dorothy Silver (THE SHAWSHANK REDEMPTION, THE MOTHMAN PROPHECIES), Tyler Hollinger (BLACK DOG, RED DOG; TRUST ME, I’M A LIFEGUARD;Taxi Brooklyn; What Would You Do?), LeJon Woods (HOMEMAKERS, YOU’RE GONE), Nini Hadjis (CROSS-EYED DINNER THEATER PRESENTS!, FOCUS ON ME), Maryann Nagel (INTO THE STORM, TRUE NATURE), Joseph Bonamico (Miami Vice, The Light of Day, Unsolved Mysteries),Lindsay Heath, Anne Marie Nestor (TURBINE, One Life to Live, The Onion News Network) and Ange’le Perez.
OLD FASHIONED is produced by Swartzwelder’s Skoche Films, Nazario of Motion Picture Pro Studios, Dave DeBorde and Nini Hadjis. Freestyle Releasing distributes. Freestyle recently released the faith-based drama GOD’S NOT DEAD, which surpassed $60 million in domestic box office receipts.
Tyndale House Publishers releases two books based on the movie: Old Fashioned, a screenplay novelization by Rene Gutteridge, and a non-fiction devotional, The Old Fashioned Way—Reclaiming the Lost Art of Romance, on relationships and dating, and written by Ginger Kolbaba.
E-versions of both titles released ; print versions release mid-January 2015.
For churches only, bulk orders for advance print copies of the books can be placed now for immediate shipment. Call 800-323-9400.
Learn more. Find a retailer. Download a chapter. HERE
Advance praise for Old Fashioned, the novel, captures its heart:
"In a world where adultery is rampant and lust is exalted, it’s time for a new outlook on romance,” said LifeChurch.TV’s Amy Groeschel, co-author of From This Day Forward. “Refreshingly quirky with a compelling plot, Old Fashioned is a divinely romantic tale of two hurting souls that discover a not-so-new but spectacular way of pursuing love.”
In The Old Fashioned Way—Reclaiming the Lost Art of Romance, award-winning author and speaker Ginger Kolbaba pens 40 daily readings that show—contrary to popular opinion—"old fashioned" doesn't mean dull or unromantic. A true old-fashioned relationship, Kolbaba said, can be more exciting and romantic than any alternative.
For interviews, contact: Michael Conrad Michael@Lovell-Fairchild.com 214-616-0320
For press materials, visit: OldFashionedMovie.com/p
To learn more about OLD FASHIONED, visit: OldFashionedMovie.com
For updates and breaking news, follow @OF_movie on Twitter or visit the Old Fashioned MovieFacebook page.
About Skoche Films
Skoche Films is an independent motion picture development company dedicated to crafting cinematic narratives that entertain, challenge and inspire. For additional information on Skoche Films and its properties, please visit the official website at http://www.skochefilms.com.
About Motion Picture Pro StudiosMotion Picture Pro Studios is a production and creative services company specializing in film, television and entertainment. For more information on Motion Picture Pro Studios, visit motionpicturepro.com.
About Freestyle Releasing
Freestyle Releasing is a full-service, theatrical, motion picture distribution company that helps independent companies, major studios and mini-major studios exhibit their films in first-class theatrical releases. The founders and principals of Freestyle Releasing, Mark Borde and Susan Jackson, are motion-picture industry veterans. The Freestyle platform is an anytime-anywhere capability in the viewer’s choice of medium, a positive digital viewing experience on any device in any location.http://www.freestylereleasing.